Implemention Evaluation Control

Soshel Lounge is based on the variables of age group gender and income. The lounge is a fit for individuals and couples to enjoy a environment of luxury upscale setting costumers that would come would be establish in the working field with a mid level income.   

 "Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 6 pg.177)                  
  
"Demographic segmentation divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 6 pg.177)                                       

WEEK10 EOC: Promotion Without Discount

One why I will use promotion without discount is using face book The Soshel Life VIP app available to all customers and twitter to promote The first "All White Party" at The Soshel Lounge. That will be hosted by "Ciroc Vodka." Come Listen or dance while the DJ plays your favorite songs and enjoying the flavors of "Ciroc vodka" or any drinks from the menu.  The Soshel Lounge is located 4275 N. Rancho Dr. Las Vegas, NV. with free valet service for all our guess. Doors open at 9:00pm till 4:00am come be apart of the biggies night in Vegas and don't for get to dress in All White!!  

Week 9 EOC: Three great mission statements

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company's strengths in the marketplace. Too often, mission statements are written for public relations and lack specific workable guidelines." 
Amsrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing 
(see pg. 41)

Capture.Live - This mission statement is building more around the customers and wanting to build a relationship with each customer and provide a welcoming environment. 

"It's Heavy Photography! 2.0" - Providing something different and health to the consumers you are looking for this type of restaurant. also like how the mission statement gives you some results to look forward. Specific yet motivating.    

 Heads Up LV Blog- Bring you into a new atmosphere that any one can experience with in the local community.This mission statement is focus on the consumer ideal place to come enjoy their self. 

Week 8 EOC: Creative Content

The way the creative content would reflect on my major (fashion). Is that the Soshel Lounge is a upscale environment, so the dress code is casual dress to impress (no t-shirts,hats,sneaks or boots). I will be using to promote t lounge will be social media. I will be creating a face book page a twitter account and web site. This will allow the costumers, management and employees interact throughout the weeks on whats happening at the lounge. I will also develop a Soshel Life VIP free app for smart phones. Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP's.

   

Week 8 BOC: Progress on my final project

The Soshel Lounge located 4275 N. Rancho Dr. Las Vegas, NV that offers a upscale environment cocktail lounge and music. Open through out the week Wednesday through Sunday, evening and nights set in a casual setting. Age group will be females 21 and over and males 25 and up age. Place were everyone gets in for free excluding live entertainment nights.

    

Price

All cost-base pricing is on drinks. Beer, mix drinks, cocktails, wine and champagne.
*These are full price drinks*
Beers: Domestic • $5.50  Premium • $6.25 Mix drinks: $7 - $8 Cocktails: $8 
Wine: Glass • $6 - $8 Bottle • $12 - $48  Champagne: Glass • $7 - $9 Bottle • $50 - $200
**Price change on select days (ie...ladies night when drinks are half price)

 "A small percentage improvement in price can generate a large percentage in profitability. More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 9 pg.275)   

"Companies today face a fierce and fast-changing pricing environment. Value-seeking customers have put increased pricing pressure on many companies."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 9 pg.275)   

"Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 9 pg.276)   

Promotion

The Soshel Lounge open Wednesday thru Sunday 9pm-4am. Serves a range of bottled beers,wine, champagne and hand-crafted cocktails. Wednesday nite is always ladies nite out, with half off all drinks. Super A-list every Saturday with half off all specialty drinks 9pm-11pm. The "Soshel Life VIP" is a program designed to save our guests money with every visit to The Soshel Lounge. This is available through a free mobile app devices, The Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP’s.

"It must communicate with target customers about the offering and persuade them of its merits."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 1 pg.13)

"The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 1 pg.31)

How are going to use social media for promotion?
The Soshel Life VIP app for your smart phone.  The Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP’s.
Facebook page for promoting up and coming events (White party).
Twitter so staff and guess can keep a up to the min what is going on in the lounge
#its going to be a full lounge to night make your way to the Soshel Lounge before we meet the capacity  limit.