“The US-based Atari operations seek to separate from the structural financial encumbrances of their French parent holding company, Atari SA ... and secure independent capital for future growth, primarily in the areas of digital and mobile games."
http://www.telegraph.co.uk/technology/video-games/video-game-news/9816068/Atari-files-for-bankruptcy-in-the-US.html
Atari SA, the gaming company that was founded in 1972 and produce some of the earliest game consoles is looking to sell off it's logo and it's rights to some of their classic games, like Pong, Asteroids and Centipede. The US-based Atari operations wants to separate so they can secure capital growth in areas of digital and mobile games.
"I spent over 15 years working in the technology sector before coming into the video games industry, and I can say unequivocally that working in entertainment and games has been the most satisfying."
http://www.forbes.com/sites/forbeswomanfiles/2013/01/18/women-and-video-gamings-dirty-little-secrets/
Women today are playing a lot more games and the gaming industry wants to hire more women but their aren't enough to hire. Sexism has a lot to do with keeping women out of the game studios. To have your creative industry in gaming to stay on the cutting edge and innovate side my be the new impact.
"numerous developers have noted that making money off Android, the dominant platform in China, has not been easy."
http://www.polygon.com/2013/1/8/3850032/chinas-video-game-industry-brought-in-9-7-billion-last-year
In China the gaming industry online game market represented more then 90 percent of their revenue in 2012. The mobile gaming came in behind fowling the game consoles. Though the PC and online gaming are in the for front the mobile gaming is trailing.
BCG analysis of the video game market.
Game consoles: Xbox, PlayStation and Wii.
Xbox is still a cash cow with PlayStation is in between Cow and Dog and the Wii is in the Dog share.
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Handheld games: Wii U, Nintendo DS, PSP
all hand held games are heading in the Dog share.
Mobile Gaming: iPhone, Android
mobile gaming are up and coming Stars.
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