Implemention Evaluation Control

Soshel Lounge is based on the variables of age group gender and income. The lounge is a fit for individuals and couples to enjoy a environment of luxury upscale setting costumers that would come would be establish in the working field with a mid level income.   

 "Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 6 pg.177)                  
  
"Demographic segmentation divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 6 pg.177)                                       

WEEK10 EOC: Promotion Without Discount

One why I will use promotion without discount is using face book The Soshel Life VIP app available to all customers and twitter to promote The first "All White Party" at The Soshel Lounge. That will be hosted by "Ciroc Vodka." Come Listen or dance while the DJ plays your favorite songs and enjoying the flavors of "Ciroc vodka" or any drinks from the menu.  The Soshel Lounge is located 4275 N. Rancho Dr. Las Vegas, NV. with free valet service for all our guess. Doors open at 9:00pm till 4:00am come be apart of the biggies night in Vegas and don't for get to dress in All White!!  

Week 9 EOC: Three great mission statements

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company's strengths in the marketplace. Too often, mission statements are written for public relations and lack specific workable guidelines." 
Amsrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing 
(see pg. 41)

Capture.Live - This mission statement is building more around the customers and wanting to build a relationship with each customer and provide a welcoming environment. 

"It's Heavy Photography! 2.0" - Providing something different and health to the consumers you are looking for this type of restaurant. also like how the mission statement gives you some results to look forward. Specific yet motivating.    

 Heads Up LV Blog- Bring you into a new atmosphere that any one can experience with in the local community.This mission statement is focus on the consumer ideal place to come enjoy their self. 

Week 8 EOC: Creative Content

The way the creative content would reflect on my major (fashion). Is that the Soshel Lounge is a upscale environment, so the dress code is casual dress to impress (no t-shirts,hats,sneaks or boots). I will be using to promote t lounge will be social media. I will be creating a face book page a twitter account and web site. This will allow the costumers, management and employees interact throughout the weeks on whats happening at the lounge. I will also develop a Soshel Life VIP free app for smart phones. Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP's.