Implemention Evaluation Control

Soshel Lounge is based on the variables of age group gender and income. The lounge is a fit for individuals and couples to enjoy a environment of luxury upscale setting costumers that would come would be establish in the working field with a mid level income.   

 "Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 6 pg.177)                  
  
"Demographic segmentation divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 6 pg.177)                                       

WEEK10 EOC: Promotion Without Discount

One why I will use promotion without discount is using face book The Soshel Life VIP app available to all customers and twitter to promote The first "All White Party" at The Soshel Lounge. That will be hosted by "Ciroc Vodka." Come Listen or dance while the DJ plays your favorite songs and enjoying the flavors of "Ciroc vodka" or any drinks from the menu.  The Soshel Lounge is located 4275 N. Rancho Dr. Las Vegas, NV. with free valet service for all our guess. Doors open at 9:00pm till 4:00am come be apart of the biggies night in Vegas and don't for get to dress in All White!!  

Week 9 EOC: Three great mission statements

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company's strengths in the marketplace. Too often, mission statements are written for public relations and lack specific workable guidelines." 
Amsrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing 
(see pg. 41)

Capture.Live - This mission statement is building more around the customers and wanting to build a relationship with each customer and provide a welcoming environment. 

"It's Heavy Photography! 2.0" - Providing something different and health to the consumers you are looking for this type of restaurant. also like how the mission statement gives you some results to look forward. Specific yet motivating.    

 Heads Up LV Blog- Bring you into a new atmosphere that any one can experience with in the local community.This mission statement is focus on the consumer ideal place to come enjoy their self. 

Week 8 EOC: Creative Content

The way the creative content would reflect on my major (fashion). Is that the Soshel Lounge is a upscale environment, so the dress code is casual dress to impress (no t-shirts,hats,sneaks or boots). I will be using to promote t lounge will be social media. I will be creating a face book page a twitter account and web site. This will allow the costumers, management and employees interact throughout the weeks on whats happening at the lounge. I will also develop a Soshel Life VIP free app for smart phones. Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP's.

   

Week 8 BOC: Progress on my final project

The Soshel Lounge located 4275 N. Rancho Dr. Las Vegas, NV that offers a upscale environment cocktail lounge and music. Open through out the week Wednesday through Sunday, evening and nights set in a casual setting. Age group will be females 21 and over and males 25 and up age. Place were everyone gets in for free excluding live entertainment nights.

    

Price

All cost-base pricing is on drinks. Beer, mix drinks, cocktails, wine and champagne.
*These are full price drinks*
Beers: Domestic • $5.50  Premium • $6.25 Mix drinks: $7 - $8 Cocktails: $8 
Wine: Glass • $6 - $8 Bottle • $12 - $48  Champagne: Glass • $7 - $9 Bottle • $50 - $200
**Price change on select days (ie...ladies night when drinks are half price)

 "A small percentage improvement in price can generate a large percentage in profitability. More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 9 pg.275)   

"Companies today face a fierce and fast-changing pricing environment. Value-seeking customers have put increased pricing pressure on many companies."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 9 pg.275)   

"Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 9 pg.276)   

Promotion

The Soshel Lounge open Wednesday thru Sunday 9pm-4am. Serves a range of bottled beers,wine, champagne and hand-crafted cocktails. Wednesday nite is always ladies nite out, with half off all drinks. Super A-list every Saturday with half off all specialty drinks 9pm-11pm. The "Soshel Life VIP" is a program designed to save our guests money with every visit to The Soshel Lounge. This is available through a free mobile app devices, The Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP’s.

"It must communicate with target customers about the offering and persuade them of its merits."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 1 pg.13)

"The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 1 pg.31)

How are going to use social media for promotion?
The Soshel Life VIP app for your smart phone.  The Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP’s.
Facebook page for promoting up and coming events (White party).
Twitter so staff and guess can keep a up to the min what is going on in the lounge
#its going to be a full lounge to night make your way to the Soshel Lounge before we meet the capacity  limit.  

Distribution

Providing a upscale environment The Soshel lounge, has a Exclusive distribution on Ciroc liquor and Clicquot champagne. A top shelf brand vodka and brand Champagne.     
     
"Multichannel distribution systems offer many advantages to companies facing large and complex markets. With each new channel, the company expands its sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 10 pg. 320)

"Many producers and wholesalers like to develop exclusive channels for their products. When the seller allows only certain outlets to carry its products, this strategy is called exclusive distribution."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see chapter 10 pg. 328) 

                                                   

Product

The Soshel Lounge is set in a upscale environment with no cover charge. Serving every customer with the A-list treatment. From plush leather couches in divider sections couple and group table seating. Live DJ every nite, special held events by the lounge time to time (ie...all white parties, comedy nite, live entertainment). These events are held with a cover charge.        

 "Include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing      
(see chapter 7 pg.209)

"New products are important-to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing      
(see chapter 7 pg.245)

"A company, especially the market pioneer, must choose a launch strategy that is consistent with the intended product positioning. It should realize that the initial strategy is just the first step in a grander marketing plan for the product’s entire life cycle."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing      
(see chapter 8 pg.259)

Target Market Strategy

The age group for the Soshel Lounge is set to bring in the females ages 21 and up and the males 25 and up. Its set in this life-cycle to generate a more older and mature crowd. Each customer car is valet park. Enter the lounge, a coat check is available along with being usher to your seating area. Once seated there is a complementary glass of champagne or wine for every female.
    
“Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers.”

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   (see chapter 1 pg.7)

 "Consumers needs and wants change with age. Some companies use age and life-cycle segmentation, offering different marketing approaches for different age and life-cycle groups."

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   (see chapter 6 pg.178)

SWOT Analysis

Soshel Lounge guaranteed to excite your taste buds and elevate your spirit. Listen or dance to the live DJ while enjoying the perfect complements of our fine wine and spirits selection. Dress code is always casual and the dance floor and bar is the heart of the party. If you would rather keep an eye on everything while maintaining an aura. Lounge in the plush lather couches spread throughout the building.  

 "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   
(see chapter 2 pg. 56)

"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." 
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   
(see chapter 2 pg. 56)
 

Objetive

The Soshel Lounge brings a experience to our customers upscale A-List night out. Providing the star serve to the every day person that wants to experience the A-list treatment as if they were a celebrity.   
 
"New products are important—to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives. For companies, new products are a key source of growth."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see Chapter8 pg.245) 

"to create successful new products, a company must understand its consumers, markets, and competitors and develop products that deliver superior value to customers." 
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 
(see Chapter8 pg.246)
   

Business Mission Statement

A night for couples and friends to experience the up scale, A-list life style. where everyone is treated with the VIP treatment, from the valet parking to the luxury seating. Soshel Lounge is the place to be for the A-list star treatment.

"Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 2 pg.39)

"But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." 
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 2 pg.40)
   

Week 7 EOC: Pitch Your Bar Idea

The Soshel Lounge, a clean bright casual cocktail lounge, with evening and night operations. A relax upscale environment of couches tables and chair and music, were ever one is treated with the VIP treatment. This lounge would be an ideal place to come with a date Wednesday thru Sunday, with Sunday a night of live entertainment (Music, Stand up and or Spoken word). The Staff would include female hostess and male bartenders. The bar would be set of towards the back end of the lounge in an L-shape facing the stage. From the bar looking over a suck-in seating area towards the stage with a space to dance off from the stage. You will notice from the bar when looking to your left and right side, walls line with leather couches and privacy walls angle towards the stage and dance area. This lounge would be geared towards an older group 25 and up.          

The Soshel Lounge, 

Week 6 EOC: Me Times Three

http://www.fansedge.com/New-York-Yankees-59FIFTY-Black-on-Black-Fitted-Hat-_-1948748294_PD.html?utm_content=pla

 This is My Favorite Hat Black on Black New Era 59FIFTY New York Yankee hat. Being from upstate New York this is  the NY hat I wear the most to rep were I'm from. Far from a Yankee fan (Baseball) its just a hat that let people know were I'm from. No other then some one from Atlanta GA that likes to wear an A's hat. Far as my self I buy a new Black on Black NY hat ever two years. One thing I can say I all ways get the question are you a Yankee Fan? and the answer is NO! I'm just from New York, Upstate New York that is.

http://www.bizrate.com/watches/745134012.html

Invicta  Russian Diver Quinotaur in red is my my most favorite watches I own. A Diver watch but to nice to get wet. This is my summer watch Swiss made, my second watch I bought out of my eight Invicta watches I own. The red strap is like a red Twizzlers bright and vibrant with and cream face and stainless accent.

      http://www.dolcegabbana.com/dg/beauty/perfumes-fragrances/pour-femme-pour-homme/fragrance/

What ever Man should have in his fragrance collection. A man style, sent and the women loves it to the point they want to be close to you (men). This is my day today sent to complete my wardrobe. I pick this fragrance out shopping for some new clothes in Florida over a weekend. One of my favorite sent to this day .    

Week 5 EOC: Super Bowl Commercial

 The Mercedes-Benz super bowl commercial was the most interesting commercial, because in was more of an under line. Saying if you sign your soul over to the devil for this car you can obtain this the life of your dreams. Valet parking to party with celebrities, (R&B Singer Usher) get on the front cover of magazines, (Vanity Fair) and have lots of women running after you. All of these things you would gain if you would sale your soul to the devil for this car. But just as the guy in the commercial was going to write of his signature. A build board of his dream car going up with a price that he could a forward on his own.    

http://www.youtube.com/watch?v=oPNr0_6MnDo

Week 4 EOC: A New iPhone App?

Say if you forgot to print out your paper today for class.  Pull out your I Phone hit a printer app connect to a Wi-Fi printer and send your work from phone to printer. This could be something that everyone could use for business and school.  How about a wireless printer app? Print out documents or pic from your iPhone right to your printer with one touch.  You could also be able to print from anywhere like a fax machine straight from your Phone app. In doing research to find out if this was an actual app, I found that there is a wireless printer app available for The Brothers printers and also Canon printers.
http://www.brother-usa.com/downloads/iphone-ipod-printer.aspx#.UQm06sXA98E

Week 3 EOC: My Demographics

I was their when 12 inch records was just on the way out and cassette tapes were taking their place way before Cd's and mp 3 came along. I was their when MTV and HIP-HOP burst on to TV. When the Atria was the video counsel to play then came the Nintendo. Collecting cards baseball, basketball, football was still the thing to do. The generation that has grown up in the shadow of the Baby Boomers is accustomed to relying on themselves. The ones that wanted to be different stand out and be the best at what you did. The era we the generation x went threw and seen coming up was like something we will never see again. The tipping point i like to call, some may say the generation x era and some even call it the hip-hop generation. From the way we did things like in music,entertainment,sports to fashion. For the people that was borne in the 60's to the early 80's are to me the generation that really took the world in a new place. A era that will never come back as hard as the Millennial's try know of days. To remake or should I say Retro, the life of those years diffidently the 80's in to the early 90's. The group that would represent the era that fits myself would be none other then generation x.

Week 3 EOC: Making Money for Good

"I was inspired to start Tompkins Point Apparel after working for a year as the CFO of a farmer-owned Fair Trade and Organic cotton trading company based in Hyderabad, India. My experience working for these farmers taught me an incredible amount about farming, life in rural India, and about Fair Trade."
http://www.fairtradeusa.org/get-involved/blog/featured-partner-tompkins-point-apparel

After learning the life and story of a framer Scott Leeder had met when he was working with the Fair Trade Group. He had discovered that this person name Komram Badu framer from a small village that local traders had bet him out of his hard work. They sold Mr. Badu cotton seeds and fertilizer at market rate and financed these purchases with a 60-percent loan. At the end of the season when the local traders return to purchase Mr Badu cotton they would by it back at below-market price. With this story in mind of Scott. He decided to create a Fair Trade and Organic clothing line to support farmers like Mr. Badu.


"As a 1980s child, last I checked, the polo shirt really has not changed that much. But the business model shifts from the methods by which apparel manufacturers traditionally source materials, make their clothes, and treats their workers."
http://www.triplepundit.com/2010/07/tompkins-poin-is-first-fair-trade-certified-clothing-designer-in-usa/

Scott Leeder the founder of Tompkins Point Clothing did not live a life as a farm but raised in New Jersey. He work on Wall Street for several years. On a visit to Hyderabad, India he took up a offer to work as a chief financial officer of a organic cotton trading company their. Knowing the conditions in which the cotton farmers work and most of the of the India's population still resides in the rural areas and lives off that land. Scott Leeder wanted to create a company that would make a difference. Knowing that most farmers till about 4 acres of land and gets about one US dollar a day Leeder decided that Tompkins Point Clothing would in return help the labor issues.           

"Tompkins Point was created to help those that produce our clothing.We were excited to be recognized as the first brand in America to receive fair trade certification for apparel, and now we're thrilled to go a step further and help make sure that the children of the factory workers that make our clothing go where all kids should - to school."
http://www.tompkinspoint.com

Becoming the pioneer in developing of Fair Trade Certified apparel in the United States Tompkins Point supports the farmers and factory workers that produce there garments and in return also makes sure there kids get an education. a 25% of the profit that is made goes in to the education of the kid their in Hyderabad, India. Tompkins Point also pay a 5% premium directly to factory workers and a 5%-10% premium directly to cotton farmers. The premiums a set up a a framing ans factory worker committees, for social or business development purposes.  


"We founded our company because of our desire to help poor, small-scale farmers. As a result, we work hard to ensure that farmers are treated with dignity and that they receive a variety of economic benefits for doing business with us." 

Week 2 EOC: Boston Consulting Group - Video Games

“The US-based Atari operations seek to separate from the structural financial encumbrances of their French parent holding company, Atari SA ... and secure independent capital for future growth, primarily in the areas of digital and mobile games."
http://www.telegraph.co.uk/technology/video-games/video-game-news/9816068/Atari-files-for-bankruptcy-in-the-US.html

Atari SA, the gaming company that was founded in 1972 and produce some of the earliest game consoles is looking to sell off it's logo and it's rights to some of their classic games, like Pong, Asteroids and Centipede. The US-based Atari operations wants to separate so they can secure capital growth in areas of digital and mobile games.

"I spent over 15 years working in the technology sector before coming into the video games industry, and I can say unequivocally that working in entertainment and games has been the most satisfying."
http://www.forbes.com/sites/forbeswomanfiles/2013/01/18/women-and-video-gamings-dirty-little-secrets/

Women today are playing a lot more games and the gaming industry wants to hire more women but their aren't enough to hire. Sexism has a lot to do with keeping women out of the game studios. To have your creative industry in gaming to stay on the cutting edge and innovate side my be the new impact.

"numerous developers have noted that making money off Android, the dominant platform in China, has not been easy."
http://www.polygon.com/2013/1/8/3850032/chinas-video-game-industry-brought-in-9-7-billion-last-year

 In China the gaming industry online game market represented more then 90 percent of their revenue in  2012. The mobile gaming came in behind fowling the game consoles. Though the PC and online gaming are in the for front the mobile gaming is trailing.

BCG analysis of the video game market. 

Game consoles: Xbox, PlayStation and Wii.
Xbox is still a cash cow with PlayStation is in between Cow and Dog and the Wii is in the Dog share.
.
Handheld games: Wii U, Nintendo DS, PSP
all hand held games are heading in the Dog share.

Mobile Gaming: iPhone, Android
mobile gaming are up and coming Stars.
         

Week 1 EOC: My Voice

Soshel Clothing is a statement to universally inspire people from our youth to the elderly that we are indeed a ‘social people’.  The original premise was to create an everyday casual style of clothing catered for work or play. 

Soshel Clothing is more than just a shirt; it is a way of life.  The ‘Ant’, being the logo for Soshel Clothing, represents us as people living and working together within our communities.  We participate daily at the places we shop for our necessities such as food stores.  Those who have established these companies are examples of a “Mr. or Ms. Soshel” since they are providing places for us to purchase goods needed to live our social ways of life. 

Soshel

Coming Together,Working Together, Succeed Together.