Soshel Lounge is based on the variables of age group gender and income. The lounge is a fit for individuals and couples to enjoy a environment of luxury upscale setting costumers that would come would be establish in the working field with a mid level income.
"Many companies today are localizing their products, advertising,
promotion, and sales efforts to fit the needs of individual regions,
cities, and even neighborhoods."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 6 pg.177)
"Demographic segmentation divides the market into segments based on variables such as age,
gender, family size, family life cycle, income, occupation, education,
religion, race, generation, and nationality."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 6 pg.177)
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