Price

All cost-base pricing is on drinks. Beer, mix drinks, cocktails, wine and champagne.
*These are full price drinks*
Beers: Domestic • $5.50  Premium • $6.25 Mix drinks: $7 - $8 Cocktails: $8 
Wine: Glass • $6 - $8 Bottle • $12 - $48  Champagne: Glass • $7 - $9 Bottle • $50 - $200
**Price change on select days (ie...ladies night when drinks are half price)

 "A small percentage improvement in price can generate a large percentage in profitability. More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 9 pg.275)   

"Companies today face a fierce and fast-changing pricing environment. Value-seeking customers have put increased pricing pressure on many companies."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see chapter 9 pg.275)   

"Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 9 pg.276)