Promotion

The Soshel Lounge open Wednesday thru Sunday 9pm-4am. Serves a range of bottled beers,wine, champagne and hand-crafted cocktails. Wednesday nite is always ladies nite out, with half off all drinks. Super A-list every Saturday with half off all specialty drinks 9pm-11pm. The "Soshel Life VIP" is a program designed to save our guests money with every visit to The Soshel Lounge. This is available through a free mobile app devices, The Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP’s.

"It must communicate with target customers about the offering and persuade them of its merits."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 1 pg.13)

"The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 1 pg.31)

How are going to use social media for promotion?
The Soshel Life VIP app for your smart phone.  The Soshel Life VIP is your ticket to discounts, rewards, in an interactive world with other Soshel Life VIP’s.
Facebook page for promoting up and coming events (White party).
Twitter so staff and guess can keep a up to the min what is going on in the lounge
#its going to be a full lounge to night make your way to the Soshel Lounge before we meet the capacity  limit.