Wednesday, February 27, 2013

Business Mission Statement

A night for couples and friends to experience the up scale, A-list life style. where everyone is treated with the VIP treatment, from the valet parking to the luxury seating. Soshel Lounge is the place to be for the A-list star treatment.

"Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 2 pg.39)

"But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." 
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  
(see chapter 2 pg.40)
   

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