Product

The Soshel Lounge is set in a upscale environment with no cover charge. Serving every customer with the A-list treatment. From plush leather couches in divider sections couple and group table seating. Live DJ every nite, special held events by the lounge time to time (ie...all white parties, comedy nite, live entertainment). These events are held with a cover charge.        

 "Include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing      
(see chapter 7 pg.209)

"New products are important-to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing      
(see chapter 7 pg.245)

"A company, especially the market pioneer, must choose a launch strategy that is consistent with the intended product positioning. It should realize that the initial strategy is just the first step in a grander marketing plan for the product’s entire life cycle."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing      
(see chapter 8 pg.259)