SWOT Analysis

Soshel Lounge guaranteed to excite your taste buds and elevate your spirit. Listen or dance to the live DJ while enjoying the perfect complements of our fine wine and spirits selection. Dress code is always casual and the dance floor and bar is the heart of the party. If you would rather keep an eye on everything while maintaining an aura. Lounge in the plush lather couches spread throughout the building.  

 "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   
(see chapter 2 pg. 56)

"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." 
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   
(see chapter 2 pg. 56)