The Soshel Lounge brings a experience to our customers upscale A-List night out. Providing the star serve to the every day person that wants to experience the A-list treatment as if they were a celebrity.
"New products are important—to both customers and the marketers who serve
them. For customers, they bring new solutions and variety to their
lives. For companies, new products are a key source of growth."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see Chapter8 pg.245)
"to create successful new products, a company must understand its
consumers, markets, and competitors and develop products that deliver
superior value to customers."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
(see Chapter8 pg.246)
No comments:
Post a Comment